If you have spent any time running an SEO campaign for your business, you should have been able to identify the fact that local SEO is way different from typical SEO optimization. It’s a well-known fact that SEO changes frequently and when it comes to the matter of running local SEO, there is a need for you to ensure your on-site and off-site SEO strategies are fully optimized.
Any SEO marketing agency should be able to set up your local SEO campaign in such a way that will position your business well for potential clients and customers in your locality to discover your business. It is a very competitive place out there, and if you are not on top of your local SEO optimization game, you can bet your competitors will be. Many people do not search past the first page of search engine results. It is important for your website to appear on that first page.
Let us consider some tried and trusted local White Hat SEO tactics that will help your business rank higher in local searches.
Work on your Title and meta description tags
The HTML elements on your website come with these title and meta description tags you can utilize to show the search engine what is on your page. These are the things that are displayed with search results, you can see them as micro ads that you must craft carefully.
Make use of online directories and citations
There is a need for you to ensure that you get your business correctly listed in high ranking business directories like Yelp. This technique is like you piggybacking on the SEO strength of Yelp to make your business more visible to people searching for the services you render in your locality.
Claim and Optimize your Google My Business
Google My Business is not just any directory; it is a big fish in the ocean of online directories. It is imperative for you to claim your Google My Business page as soon as possible as it is a free and fast way of getting your business the needed exposure. You can claim your Google My Business page by visiting google.com/business.
When local SEO is put in place for your website and business, you will begin to see your web page rank higher in searches, an increase in traffic and potentially more customers which can result in increased revenue.